The It Can Wait® campaign, first created by AT&T, to end texting and driving has turned into a movement with the addition of key organizations within the wireless industry like Verizon, Sprint and T-Mobile, US, Inc. and more than 200 additional advocates including Jobs for America’s Graduates.
You probably noticed that everyone’s combined efforts supported a new national advertising campaign, retail presence in tens of thousands of stores, and outreach to millions of consumers. with a special focus throughout the summer months between Memorial Day and Labor Day – known as the 100 Deadliest Days on the roads for teen drivers.
The 2013 campaign drive will culminate on September 19, 2013 when efforts turn towards encouraging everyone to get out in their community and advocate involvement on behalf of the movement on “Drive 4 Pledges Day.” This is where we need help by all JAG staff, students, alumni, partners and stakeholders!
On September 19, 2013, we are asking everyone to take the pledge never to text and drive at www.ItCanWait.comand recruit others to do the same by:
- Amplify the message that no text is worth a life!
- Encourage staff and students to take the pledge and spread the word!
- Host an event for JAG staff and partners to take the pledge!
- Coordinate with local JAG staff and students to host local pledge events!
- Please consider posting your organizational support on your social media pages on September 19th.
Also consider sharing the campaign information with your Specialists so they may pass this important message on to JAG students. You may save a life!”
Please contact Janelle Duray (firstname.lastname@example.org) and let her know what your plans are for September 19! JAG is happy to help support your efforts with sample drafts and content. Just let Janelle know! AT&T has done so much for us, we should do all we can to support the “It Can Wait®” campaign!
Just wanted to share with you what we did in our JAG (Jobs for America’s Graduates) class today at Topeka West High School regarding ItCanWait.com. Every day the students spend five minutes writing on a journal topic so today it was their thoughts on texting and driving. I told them I would not judge what they wrote and to be honest about it. Some students shared that they do text and drive occasionally and know they need to quit doing it. Most students mentioned they realize the dangers. We also watched a 10 minute video from your website about the dangers of texting while driving. Lastly, I shared my personal story regarding this subject. My father was given a month to live because of a heart disease he lived with for 30 years. A 20 year old from Wichita, KS was driving one day and hit by someone who was texting while driving. This 20 year old died in the accident and was an organ donor so saved my fathers’ life. My family stays in touch with this boys mother and family and tell everyone we see this story.
David Meseke, JAG Specialist
Topeka West High School